Purchasing and shopping habits have been disrupted due to the COVID-19 pandemic mainly because of the lockdown imposed in the society and social distancing due to which new habits are being developed among consumers. New regulations and procedures will likely affect the way consumers purchase...

The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react to their purchasing behaviour during Covid-19 time in terms of perceived benefits perspective. Based on the collected...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...

The research seeks to uncover characteristics that affect buyers' panic purchasing behavior in COVID-19 pandemic. The data were analyzed by using the structural equation modelling of 2,697 individuals from 20 developing countries. Consumers' opinions are favourably connected with the predicted...

The COVID-19 pandemic significantly alter business environment worldwide since its spread more than two years ago. Such a long period of living under the influence of related restrictions resulted in consumers changing their habits. This research study compares the results of survey conducted...

This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new normal. A conceptual framework, which was an extension of the Technology Acceptance Model, was empirically tested using partial least squares structural equation modelling,...

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Disruptive technology has been prominent as a spotlight with countless innovations that improve human's life efficiently. In Vietnam, COVID-19ʹs outbreak has reinforced citizens to adopt other types of payment without using cash, which easily diffuses virus. Till now, the number of studies...

The second wave of COVID-19 forced many countries to impose a strict lockdown to check the escalated infection rate. The imposed lockdown and social distancing made people involuntary home arrested, and people shifted back to virtual space by adopting, starting from work from home to online...