This research study highlighted the factors that influence the brand equity strategy of halal food products. In this … value on halal food brand equity in Thailand. A quantitative study was conducted using a structural equation model by LISREL …

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and …

and opinions related to events in daily life. Indonesia’s stalls and street food are one of the major groups in food … significantly. Many street food sellers have had to temporarily close their business which mostly was their only family income. By … consulting a food vlogger, consumers feel it is easier to choose food products and the value of these foods is increased …

toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction … of restaurant food consumption behaviour. This area has little research attention in developing African countries like …

everyday products, especially the manufactured food products that have become one of the basic ingredients of the meals on the …, which is represented in the role that can be played by social media in consumer awareness toward manufactured food products … than traditional social media in the consumer awareness toward manufactured food products. The study concludes with future …

of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an … food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health …

This research used the Theory of Planned Behaviour (TPB) theoretical framework to extend and contribute to prior … relationship between religiosity and physical well-being and identifying the mediating halal-food consumption that affects on … relationship among religiosity, halal-food consumption, and physical well-being. The results show that the behavioural intention to …

experience ordering local food through OFD services. Data analysis via SmartPLS revealed that perceived ease of use was the only …In a post-pandemic era, digitalization is embedded in all service sectors, including the food industries. Today …, convenience, and reliable food delivery. In this study, we explore the factors that shape the continued purchase intention of …