contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …

practice. As a result, the fast fashion industry is increasingly focused on sustainability and environmental value development …-loop resources to achieve economic and environmental sustainability. The work focuses on the circular economy’s competitive advantage …

intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion …

fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …

and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a … of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the … for the fashion industry in Vietnam, so that brands have strategic orientations in marketing, selection of target markets …

sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social … sustainability awareness, altruism, health consciousness, and consumers' green consumption behaviour. A quantitative analysis based …

increasing customer satisfaction or reducing perceived risk, which leads to increased purchase intention for fashion products … fashion products. The data were analysed using structural equation modelling. The results showed that integrated product and …