Increasing entrepreneurial activities in a country start with an intention that leads to increased innovative activities, wealth creation, industrialization, employment generation, economic growth, and development. This paper examines the effect of attitude towards entrepreneurship, subjective...

As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies....

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

This study, built upon the theory of planned behavior, examines the ability of attitude, social norms, perceived behavioral control, and proactive personality in predicting entrepreneurial intent of business students in Vietnam, a transitional economy. Using a cross-sectional data set from a...

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This study investigates the citation in green...

This study analyzes the relationship between emotional competencies and entrepreneurial intention of students from public higher education institutions in Ecuador, supported by an extended model of Ajzen’s Theory of planned behavior. The results are derived from a questionnaire applied to...

This study explains entrepreneurship in the context of a comparative analysis of Vietnam and South Korea. For that purpose, it develops an analytical framework based upon both theory of planned behaviour (TPB) and sociological approach to demonstrate whether or how much macro-environmental...

Big data analytics (BDA) technologies have emerged as a cornerstone for predicting, preparing, and preventing natural disasters, that directly save millions of human lives. The current study takes the initial step to analyze various antecedents of using BDA technologies that support real-time...

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...