Are consumers evaluating your products the way you think and hope they are?
Year of publication: |
1991
|
---|---|
Authors: | Elliott, Kevin M. ; Roach, David W. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 8.1991, 2, p. 5-14
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Consumer marketing | Customer satisfaction |
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