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The product manager in industrial marketing
Nicholson, J. B. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 124-128
Persistent link: https://www.econbiz.de/10003640229
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Predicting opinion leadership for women's clothing fashions
Reynolds, Fred D.; Darden, William R. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 434-438
Persistent link: https://www.econbiz.de/10003521571
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An experimental study of attitude change and choice of new brands ,/ James L. Ginter
Ginter, James L. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 376-380
Persistent link: https://www.econbiz.de/10003560040
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Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000049030
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Measurement of sales promotion effect at the retail level - A new approach
Nakanishi, Masao - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 338-343
Persistent link: https://www.econbiz.de/10003637714
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Inherent dysfunctions of the American market system
Nason, Robert W. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 213-219
Persistent link: https://www.econbiz.de/10003638108
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Defining the limits of marketing
Kotler, Philip - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
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The application of computer simulation techniques to retail merchandise management: a feasibility study
Sweeney, Daniel J. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 498-503
Persistent link: https://www.econbiz.de/10003692189
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The role of perceived risk in industrial marketing decisions
McMillan, James R. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 412-417
Persistent link: https://www.econbiz.de/10003622832
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Multinational marketing: Present position and future challenges
Henley, Donald S. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 41-47
Persistent link: https://www.econbiz.de/10003576157