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Agrarmärkte & [und] Agrarmarketing : Strategien im grünen Markt. Hrsg. zum 60. Geburtstag von Helmut Fahrnschon
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American journal of agricultural economics
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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The product manager in industrial marketing
Nicholson, J. B.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 124-128
Persistent link: https://www.econbiz.de/10003640229
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2
Predicting opinion leadership for women's clothing fashions
Reynolds, Fred D.
;
Darden, William R.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 434-438
Persistent link: https://www.econbiz.de/10003521571
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3
An experimental study of attitude change and choice of new brands ,/ James L. Ginter
Ginter, James L.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 376-380
Persistent link: https://www.econbiz.de/10003560040
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4
Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000049030
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5
Measurement of sales promotion effect at the retail level - A new approach
Nakanishi, Masao
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 338-343
Persistent link: https://www.econbiz.de/10003637714
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6
Inherent dysfunctions of the American market system
Nason, Robert W.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 213-219
Persistent link: https://www.econbiz.de/10003638108
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7
Defining the limits of marketing
Kotler, Philip
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
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8
The application of computer simulation techniques to retail merchandise management: a feasibility study
Sweeney, Daniel J.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 498-503
Persistent link: https://www.econbiz.de/10003692189
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9
The role of perceived risk in industrial marketing decisions
McMillan, James R.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 412-417
Persistent link: https://www.econbiz.de/10003622832
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10
Multinational marketing: Present position and future challenges
Henley, Donald S.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 41-47
Persistent link: https://www.econbiz.de/10003576157
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