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~isPartOf:"Commentary"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working paper"
~person:"Broderick, Amanda J."
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Ethnic identification among Am...
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Commentary
Journal of business research : JBR
Journal of international consumer marketing
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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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