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~isPartOf:"Commentary"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Working paper"
~source:"econis"
~subject:"Südkorea"
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Ethnic identification among Am...
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Südkorea
Cultural identity
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Commentary
Journal of international consumer marketing
Psychology & marketing
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Asia Pacific business review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Action learning and its applications
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ECONIS (ZBW)
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1
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
Saved in:
2
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
3
Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo
;
Ham, Chang-Dae
;
Park, Jae Hee
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
Saved in:
4
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
5
An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny
;
Guiot, Denis
;
Mathur, Anil
;
Zhang, Yong
; …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 479-495
Persistent link: https://www.econbiz.de/10009012659
Saved in:
6
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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