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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 225-251). 1999
Persistent link: https://www.econbiz.de/10001444709
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Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 253-277). 1999
Persistent link: https://www.econbiz.de/10001444711
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Warum suchen Biotechnologieunternehmen strategische Allianzen? : eine experimentelle Untersuchung
Patzelt, Holger - In: Journal of business economics : JBE 78 (2008) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10003649376
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A forecast of household ownership and use of alternative fuel vehicles : a multiple discrete-continuous choice approach
Ahn, Jiwoon; Jeong, Gicheol; Kim, Yeonbae - In: Energy economics 30 (2008) 5, pp. 2091-2104
Persistent link: https://www.econbiz.de/10003773590
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007
Persistent link: https://www.econbiz.de/10003544570
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 47-65). 2007
Persistent link: https://www.econbiz.de/10003544577
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 67-76). 2007
Persistent link: https://www.econbiz.de/10003544586
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 77-92). 2007
Persistent link: https://www.econbiz.de/10003544591
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 93-112). 2007
Persistent link: https://www.econbiz.de/10003544602