Narrow search
Showing 1 - 3 of 3
Cover Image
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
Cover Image
On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
Cover Image
Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 305-329). 2003
Persistent link: https://www.econbiz.de/10001998020