Vergleichende Werbung : Bedeutung, Wirkweise, empirische Untersuchung
Huber, F. ; Wiltinger, A. ; Fischer, B. Center of Market Oriented Product Management, Johannes-Gutenberg-Universität Mainz
| Year of publication: |
2005
|
|---|---|
| Authors: | Huber, Frank ; Wiltinger, Angelika ; Fischer, Bettina |
| Publisher: |
Mainz : Center of Market Oriented Product Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 38 Bl. Ill., graph. Darst. 30 cm |
|---|---|
| Series: | Managementorientierte Arbeitspapiere / Center of Market Oriented Product and Production Management / P. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 36 - 38 |
| ISBN: | 3-938879-04-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004508505