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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

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Profiling Peruvian consumers' lifestyles, market segmentation, and ethnocentrism

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Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal - 2018

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Exploring Consumers Today -- Chapter 2: Consumer Impetus and Business Management -- Chapter 3: Decision Metrics for Competitive Business -- Chapter 4: Behavioral Patterns and Performance Appraisal -- Chapter 5: Measuring Consumer...

Persistent link: https://www.econbiz.de/10012686601