Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 3, pp. 264-281
Purpose This study aims to shed light on the factors that affect frugality (FR) in the hotel industry. Specifically, it aims to test the role of environmental advertisement (EA) and eco-labelling (EL) on FR through green attitude (GA) in the Malaysian hotel industry. It also tested the role of...
