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~isPartOf:"Consumer and industrial buying behavior"
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Calder, Bobby J.
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Consumer and industrial buying behavior
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of business research : JBR
9
Kellogg on marketing
8
Journal of marketing
7
Foundations and trends in marketing : FTMKT
6
Journal of marketing analytics : JMA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of advertising research
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Kellogg on advertising & media : the Kellogg School of Management
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
The journal of personal selling & sales management : JPSSM
3
Business horizons
2
Darden Case
2
Journal of Consumer Research
2
Journal of Services Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing Science
2
Psychometrika
2
Review of marketing research
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Brand management ; Vol. 1
1
Business Horizons
1
Business strategy review
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
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Structural role analysis of organizational buying : a preliminary investigation
Calder, Bobby J.
- In:
Consumer and industrial buying behavior
,
(pp. 193-199)
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1977
Persistent link: https://www.econbiz.de/10001967032
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