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Consumer and industrial buying behavior
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Blackwell handbook of judgment and decision making
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Multiattribute models in marketing : a bicentennial review
Lutz, Richard J.
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Bettman, James R.
- In:
Consumer and industrial buying behavior
,
(pp. 137-149)
.
1977
Persistent link: https://www.econbiz.de/10002394756
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