The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
Year of publication: |
2009
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Authors: | Ferraro, Rosellina ; Bettman, James R. ; Chartrand, Tanya L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 5, p. 729-741
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