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~isPartOf:"Consumer behavior analysis : (a) rational approach to consumer choice"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Diller, Hermann"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Diller, Hermann
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Klinke, Tobias
1
Koinig, Isabell
1
Langner, Tobias
1
Oliveira-Castro, Jorge M.
1
Saevarsson, Hugi
1
Scheiber, Rebecca
1
Terlutter, Ralf
1
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Consumer behavior analysis : (a) rational approach to consumer choice
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
Measuring and managing brands
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Cutting edge international research
2
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
2
International advertising and communication : current insights and empirical findings
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
SpringerLink / Bücher
2
The impact of theory on representations of the consumer and the marketing organisation
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Beyond sustainability
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Country of origin effect : looking back and moving forward
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
E-business : state of the art of ICT based challenges and solutions
1
Edition Sigma
1
Electronic retailing
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Europa vor dem Euro - neue Chancen für Marketing und Vertrieb : Bericht der GfK-Tagung vom 19. Juni 1998 in der Meistersingerhalle Nürnberg
1
Führerschaft in Märkten : Nutzung und Sicherung von Erfolgspotenzialen ; Jahrestagung 2002 der GfK-Nürnberg e.V.
1
Gabler Edition Wissenschaft
1
Handbook of qualitative research methods in marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Legends in consumer behavior
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
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2
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
3
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
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4
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
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5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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