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~isPartOf:"Consumer psychology in a social media world"
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Consumer psychology in a social media world
Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Consumer-brand relationships : theory and practice
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Boston U. School of Management Research Paper
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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MIT sloan management review
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
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