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~isPartOf:"Contemporary thoughts on corporate branding and corporate identity management"
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Brand identification : a theory-based construct for conceptualizing links between corporate branding, identity and communications
Halliday, Sue Vaux
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Kuenzel, Sven
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 91-114)
.
2008
Persistent link: https://www.econbiz.de/10003773427
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