Development of customer satisfaction and customer loyalty in business to business markets
Year of publication: |
2009
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Authors: | Kuenzel, Sven |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 9.2009, 4, p. 78-87
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Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bibliometrie | Bibliometrics |
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