Einführung in das Corporate-Citizenship-Management -- Corporate Citizenship (CC) als Bestandteil der Unternehmensstrategie -- Kriterien für ein erfolgreiches CC-Management -- Potenziale, Nutzenfelder, Legitimität -- Corporate Governance und Corporate Citizenship -- Corporate Citizenship und...

Grundlagen und Strategien der Service Excellence -- Service Excellence -- Insights into Service Excellence -- Competing in the Future: How Can Firms Nurture Service Superiority -- Integrierte Kundenorientierung als Treiber der Service Excellence -- Werteorientierungen von BWL-Hochschullehrern...

In examining alternative economic policies for the EU after the rejection of the European Constitution, this book covers: macroeconomic policy and the European Constitution; EU financial integration; reform of European regional policy; assessment and alternative proposals on European structural...

This book provides a comparative study of the use of partnerships and new forms of governance to achieve policy goals that promote economic and social development. In addition to a consideration of the theoretical challenges posed by these institutional developments, the book reviews recent...

This book represents an introduction to and overview of the diverse facets of the ethical challenges confronting companies today. It introduces executives, students and interested observers to the complex trends and developments in business ethics. Coverage presents industry-specific topics in...