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~isPartOf:"Contributions to management science"
~type_genre:"Case study"
~type_genre:"Handbook"
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Consumer behaviour
2
Konsumentenverhalten
2
Theorie
2
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Airport
1
Bayer AG
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Central Europe
1
Cisco Systems Inc. <San José, Calif.>
1
Customer service
1
Deutschland
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Marktforschung
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Jennewein, Klaus
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Sroka, Włodzimierz
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Sulzmaier, Sonja
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Contributions to management science
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Journal of air transport management
7
Journal of fashion marketing and management
7
Cases on branding strategies and product development : successes and pitfalls
6
Premier reference source
6
Harvard business review : HBR
5
Best practice der Markenführung
4
The international journal of human resource management
4
11 Fallstudien von Handelsunternehmen
3
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
Ethics in marketing : international cases and perspectives
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism planning & development
3
Anthropology and business
2
Brands : interdisciplinary perspectives
2
Cambridge handbooks in psychology
2
Digital and social media marketing : a results-driven approach
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International journal of logistics systems and management
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
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ECONIS (ZBW)
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Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Jennewein, Klaus
-
2005
Persistent link: https://www.econbiz.de/10002063045
Saved in:
2
Perspectives on consumer behaviour : theoretical aspects and practical applications
Sroka, Włodzimierz
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012230411
Saved in:
3
Consumer-oriented business design : the case of airport management ; with 108 tables
Sulzmaier, Sonja
-
2001
Persistent link: https://www.econbiz.de/10001534135
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