//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maslowska, Ewa"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Markenartikel
Markenführung
Marktforschung
Mode
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
3
Brand management
3
Markenimage
3
Advertising effects
2
Brand
2
Cognition
2
Kognition
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Bewertung
1
Brand placement
1
Country image
1
Data Mining
1
Data mining
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
Evaluation
1
Herkunftsbezeichnung
1
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
Welt
1
World
1
brand familiarity
1
brand placement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
5
Aufsatz in Zeitschrift
5
Konferenzbeitrag
2
Aufsatz im Buch
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
3
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Maslowska, Ewa
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Avramova, Yana R.
2
Dens, Nathalie
2
Smit, Edith G.
2
Verlegh, Peeter
2
Barnes, Liz
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Boyland, Emma
1
Cheah, Isaac
1
Elliott, Richard
1
Kim Nguyen Thuy Hang Dao
1
Loermans, Annemijn C.
1
Neyens, Evy
1
Rashid, Arooj
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Smits, Tim
1
Wottrich, Verena M.
1
Zainol, Zahirah
1
von der Heidt, Tania
1
more ...
less ...
Published in...
All
Country of origin effect : looking back and moving forward
Critical perspectives on business and management
International journal of advertising : the quarterly review of marketing communications
Consumer behavior analysis : (a) rational approach to consumer choice
3
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 4
1
Bridging the gap between advertising academia and practice
1
Challenges and trends in modern banking
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of qualitative research methods in marketing
1
Handbook of research on customer engagement
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
SpringerLink / Bücher
1
The Routledge companion to contemporary brand management
1
The international review of retail, distribution and consumer research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Transformative consumer research for personal and collective well-being
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->