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~isPartOf:"Country of origin effect : looking back and moving forward"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Kenning, Peter"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Emotion"
~subject:"Experiment"
~subject:"Kulturelle Identität"
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Thesis"
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Belk, Russell W.
Foxall, Gordon R.
Kenning, Peter
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Barnes, Liz
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Cheah, Isaac
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Kim Nguyen Thuy Hang Dao
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Country of origin effect : looking back and moving forward
Consumer behavior analysis : (a) rational approach to consumer choice
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 4
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Challenges and trends in modern banking
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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E-business : state of the art of ICT based challenges and solutions
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Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbook of Islamic marketing
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Handbook of research on international advertising
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International advertising and communication : current insights and empirical findings
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Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing and multicultural diversity
1
Marketing management : a cultural perspective
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Transformative consumer research for personal and collective well-being
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Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
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