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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Cracking the code : leveraging consumer psychology to drive profitability
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of macromarketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
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Psychology & marketing
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of marketing
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Australasian marketing journal
3
Brand management ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The journal of brand management : an international journal
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Contemporary Southeast Asia
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Handbook on brand and experience management
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Journal of Business Research
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Journal of Product & Brand Management
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Journal of international marketing
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Journal of marketing research : JMR
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Journal of public policy & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand management ; Vol. 3
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California management review : CMR
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Canadian journal of agricultural economics : CJAE
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Community quality-of-life and well-being
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EBL-Schweitzer
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Edward Elgar E-Book Archive
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European Journal of Marketing
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Foundations and trends in marketing : FTMKT
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Handbook of research in international marketing
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Handbook on ethics and marketing
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Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the quarterly review of marketing communications
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Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 3-20)
.
2012
Persistent link: https://www.econbiz.de/10009348444
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Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
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