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~isPartOf:"Creating and managing superior customer value"
~person:"Hinterhuber, Andreas"
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Creating and managing superior customer value
Journal of revenue and pricing management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation in pricing : contemporary theories and best practices
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Business horizons
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Journal of business research : JBR
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Elgar encyclopedias in business and management
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First International Conference on Engaged Management Scholarship, 2011
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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Journal of strategic marketing
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Journal of travel and tourism marketing
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MIT sloan management review
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Management decision : MD
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Marketing-mix strategies - distribution strategy and pricing strategy
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The ROI of pricing : measuring the impact and making the business case
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
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