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From the classical art to the urban art infusion effect : The effect of street art and graffiti on the consumer evaluation of products
Baumgarth, Carsten; Wieker, Jennifer Bahati - In: Creativity and Innovation Management 29 (2020) S1, pp. 116-127
Persistent link: https://www.econbiz.de/10012190791
Cover Image
From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products
Baumgarth, Carsten; Wieker, Jennifer Bahati - In: Creativity and Innovation Management 29 (2020) S1, pp. 116-127
Combinations of art and products are a classic and current topic. Examples like the collaboration of the Medici with artists in the Renaissance or the logo development of Chupa Chups by Salvador Dali are historical examples. The BMW art cars by Jeff Koons and Cao Fei or the art-based special...
Persistent link: https://www.econbiz.de/10012428699