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~isPartOf:"Critical marketing : issues in contemporary marketing"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"Handbook of Islamic marketing"
~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"Macroeconomics and beyond : essays in honour of Wim Meeusen"
~isPartOf:"Marketing and multicultural diversity"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Richard, Marie-Odile"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Siti Hasnah Hassan"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online-Handel"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Richard, Marie-Odile
Rudolph, Thomas
Schramm-Klein, Hanna
Siti Hasnah Hassan
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Critical marketing : issues in contemporary marketing
Critical perspectives on business and management
Handbook of Islamic marketing
Handbook of strategic e-business management
Macroeconomics and beyond : essays in honour of Wim Meeusen
Marketing and multicultural diversity
Consumer behavior analysis : (a) rational approach to consumer choice
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
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The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 4
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Challenges and trends in modern banking
1
Country of origin effect : looking back and moving forward
1
E-business : state of the art of ICT based challenges and solutions
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Electronic retailing
1
Handbook of qualitative research methods in marketing
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing management : a cultural perspective
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Routledge companions in business, management and accounting
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Transformative consumer research for personal and collective well-being
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Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
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Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
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2
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
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