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~isPartOf:"Critical perspectives on business and management"
~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"Macroeconomics and beyond : essays in honour of Wim Meeusen"
~isPartOf:"Research in consumer behavior"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Richard, Marie-Odile"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online-Handel"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Richard, Marie-Odile
Rudolph, Thomas
Bont, Cees J. P. M. de
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Critical perspectives on business and management
Handbook of strategic e-business management
Macroeconomics and beyond : essays in honour of Wim Meeusen
Research in consumer behavior
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
Journal of retailing and consumer services
1
Les outils de l'économiste à l'épreuve ; 1
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Routledge frontiers in the development of international business, management and marketing
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
2
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
3
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
4
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
Saved in:
5
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
6
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
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