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~isPartOf:"Critical perspectives on business and management"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Elliott, Richard
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Critical perspectives on business and management
Consumer behavior analysis : (a) rational approach to consumer choice
4
Country of origin effect : looking back and moving forward
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The impact of theory on representations of the consumer and the marketing organisation
2
Transformative consumer research for personal and collective well-being
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
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Electronic retailing
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of strategic e-business management
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing management : a cultural perspective
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Routledge companions in business, management and accounting
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SpringerLink / Bücher
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Sustainable consumption, ecology and fair trade
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The Routledge companion to creativity
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The SAGE handbook of marketing theory
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
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2002
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