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Purpose – This paper seeks to interrogate the international business and management studies (IBMS) discourse via postcolonial theory. It demonstrates the value of applying postcolonial theory as a critical practice with respect to that substantive domain. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014701648
Purpose – This paper seeks to present an analysis of the historical emergence of international business and management studies (IBMS) within the context of the post‐World War II USA. It seeks to show how certain conditions of this time and place shaped the orientation of foundational IBMS...
Persistent link: https://www.econbiz.de/10014701706
Purpose – Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland. Design/methodology/approach – Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates...
Persistent link: https://www.econbiz.de/10014701639