Boje, David; Enríquez, Esther; González, M. Teresa; … - In: Critical perspectives on international business 1 (2005) 4, pp. 241-262
Purpose – Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland. Design/methodology/approach – Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates...