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From an ethnocentric to a geocentric approach to IHRM

Muratbekova‐Touron, Maral - In: Cross Cultural Management: An International Journal 15 (2008) 4, pp. 335-352

Purpose – The purpose of this paper is to study the case of one French multinational company which has undergone a process of radical restructuring and “internationalization” because of acquisitions of Anglo‐Saxon multinational companies. It examines how the organizational changes...

Persistent link: https://www.econbiz.de/10014692611

Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

Zafer Erdogan, B.; Uzkurt, Cevahir - In: Cross Cultural Management: An International Journal 17 (2010) 4, pp. 393-406

Purpose – The purpose of this paper is to determine the relationship between consumer ethnocentrism and product … in Turkey. Of the 300 questionnaires distributed, 283 were accepted as usable for the study. Consumer ethnocentrism was … supports and contributes to the existing literature by examining consumer ethnocentrism and country of origin together. …

Persistent link: https://www.econbiz.de/10014692662