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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Psychology & marketing"
~person:"Wang, Charlie C. L."
~source:"econis"
~subject:"Konsumentenverhalten"
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Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
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2009
Persistent link: https://www.econbiz.de/10003785625
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