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Aspects of underlying Ramadan consumption patterns in Turkey
Odabasi, Yavuz; Argan, Metin - In: Journal of international consumer marketing 21 (2009) 3, pp. 203-218
Persistent link: https://www.econbiz.de/10003890815
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.; Pau, Rodi C. - In: Journal of international consumer marketing 21 (2009) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
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External uncertainty and entry mode choice : cultural distance, political risk and language diversity
López Duarte, Cristina; Vidal-Suárez, Marta M. - In: International business review : the official journal of … 19 (2010) 6, pp. 575-588
Persistent link: https://www.econbiz.de/10008697922
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Long-term orientation and international joint venture strategies in modern China
Buck, Trevor; Liu, Xiaohui; Ott, Ursula F. - In: International business review : the official journal of … 19 (2010) 3, pp. 223-234
Persistent link: https://www.econbiz.de/10003978758
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Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Meng, Juan; Mummalaneni, Venkatapparao - In: Journal of international consumer marketing 22 (2010) 3, pp. 259-269
Persistent link: https://www.econbiz.de/10003995605
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Exploring cultural misfit : causes and consequences
Roth, Kendall; Kostova, Tatiana; Dakhli, Mourad - In: International business review : the official journal of … 20 (2011) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10008839820
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
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Crossvergence of values : an analysis of the use of impression management strategies in India, Israel and Pakistan
Khilji, Shaista E.; Zeidman, Nurit; Drory, Amos; … - In: International business review : the official journal of … 19 (2010) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10003987805