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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
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Ethnic identification among Am...
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Cultural identity
149
Kulturelle Identität
149
Consumer behaviour
68
Konsumentenverhalten
68
Cross-cultural management
42
Interkulturelles Management
42
National culture
32
Nationalkultur
32
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Internationales Marketing
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Personality psychology
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Luxusgüter
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Beziehungsmarketing
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Brand image
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Ethnic group
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8
Hofstede
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International market entry
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Internationaler Markteintritt
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149
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Minkov, Michael
3
Mooij, Marieke K. de
3
Chandrasekara, Ruwangi
2
Fang, Tony
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2
Jacob, Frank
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Khare, Arpita
2
Law, Chun Hung Roberts
2
Lee, Hyun-jung
2
Liu, Yipeng
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Malik, Tariq H.
2
Manrai, Ajay K.
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Mattila, Anna S.
2
Messner, Wolfgang
2
Miska, Christof
2
Nguyen Thi Cam Le
2
Prime, Nathalie
2
Sharma, Piyush
2
Stahl, Günter K.
2
Sully De Luque, Mary F.
2
Tarba, Shlomo Yedidia
2
Tung, Rosalie Lam
2
Vo Thi Quy
2
Wijetunga, Dinuka
2
Wilken, Robert
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1
Aggarwal, Raj
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Ahammad, Mohammad F.
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1
Argan, Metin
1
Atik, Deniz
1
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1
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Cross cultural & strategic management
International business review : the official journal of the European International Business Academy
International journal of hospitality management
Journal of international consumer marketing
Psychology & marketing
Journal of business research : JBR
109
Journal of international marketing
41
International marketing review
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
The international journal of human resource management
33
Journal of global marketing
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Cross cultural management : an international journal
27
Journal of international management
24
International journal of cross cultural management
23
International journal of business and globalisation : IJBG
21
European journal of international management : EJIM
18
Journal of travel and tourism marketing
17
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Journal of career development
16
Journal of promotion management : JPM
16
Journal of economic behavior & organization : JEBO
15
Marketing theory
15
European journal of cross-cultural competence and management
13
International journal of consumer studies
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of economic psychology : research in economic psychology and behavioral economics
12
Research in international business and finance
12
The journal of consumer marketing
12
Australasian marketing journal
11
European journal of marketing : EJM
11
International journal of Indian culture and business management
11
International journal of entrepreneurship and small business
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
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ECONIS (ZBW)
149
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1
Aspects of underlying Ramadan consumption patterns in Turkey
Odabasi, Yavuz
;
Argan, Metin
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003890815
Saved in:
2
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
Saved in:
3
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Saved in:
4
External uncertainty and entry mode choice : cultural distance, political risk and language diversity
López Duarte, Cristina
;
Vidal-Suárez, Marta M.
- In:
International business review : the official journal of …
19
(
2010
)
6
,
pp. 575-588
Persistent link: https://www.econbiz.de/10008697922
Saved in:
5
Long-term orientation and international joint venture strategies in modern China
Buck, Trevor
;
Liu, Xiaohui
;
Ott, Ursula F.
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10003978758
Saved in:
6
Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003995605
Saved in:
7
Exploring cultural misfit : causes and consequences
Roth, Kendall
;
Kostova, Tatiana
;
Dakhli, Mourad
- In:
International business review : the official journal of …
20
(
2011
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008839820
Saved in:
8
Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen
;
Cherian, Joseph A.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
Saved in:
9
Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.
;
Motley, Carol M.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
Saved in:
10
Crossvergence of values : an analysis of the use of impression management strategies in India, Israel and Pakistan
Khilji, Shaista E.
;
Zeidman, Nurit
;
Drory, Amos
; …
- In:
International business review : the official journal of …
19
(
2010
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10003987805
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