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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Lee, Eun Jung"
~person:"Song, Lei"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Lee, Eun Jung
Song, Lei
Kastanakis, Minas
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Cross cultural & strategic management
Journal of business research : JBR
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ECONIS (ZBW)
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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2
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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