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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Teng, Lefa"
~person:"Zhou, Lianxi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
4
Cultural identity
4
International marketing
4
Internationales Marketing
4
Kulturelle Identität
4
Globalisierung
3
Globalization
3
Advertising
2
Advertising effects
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Brand management
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Culture
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Markenführung
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Werbewirkung
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Werbung
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Brand attitudes
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China
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Competitive advertising context
1
Culturally verbal congruency
1
Culturally visual congruency
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Ethnic marketing
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Global branding
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Global consumer culture
1
Global entrepreneurship and innovation
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Global identity
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Global marketing communications
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Kultur
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Migranten
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Migrants
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Nationalkultur
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Teng, Lefa
Zhou, Lianxi
Cleveland, Mark
12
Laroche, Michel
9
Bartikowski, Boris
4
Kipnis, Eva
4
Demangeot, Catherine
3
Jamal, Ahmad
3
Papadopoulos, Nicolas G.
3
Voyer, Benjamin G.
3
Erdoğan, Seçil
2
Galalae, Cristina
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Kizgin, Hatice
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2
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Arıkan, Gülay
1
Ashraf, Abdul R.
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Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
Cross-cultural and critical perspectives on brands
1
Journal of advertising research
1
The journal of consumer marketing
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ECONIS (ZBW)
4
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
2
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
3
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
4
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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