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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Voyer, Benjamin G."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Cultural identity
4
Kulturelle Identität
4
Consumer behaviour
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Brand image
2
Brand management
2
Corporate culture
2
Cross-cultural management
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Culture
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Interkulturelles Management
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Brand identity
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Cognition
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Comparison
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National culture
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Nationalkultur
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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Voyer, Benjamin G.
Cleveland, Mark
12
Laroche, Michel
9
Bartikowski, Boris
4
Kipnis, Eva
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Demangeot, Catherine
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Jamal, Ahmad
3
Papadopoulos, Nicolas G.
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Teng, Lefa
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Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
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ECONIS (ZBW)
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
2
Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian
- In:
Journal of business research : JBR
70
(
2017
),
pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
Saved in:
3
The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
Saved in:
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