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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~person:"Rocha, Thelma"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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