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Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-292
Persistent link: https://www.econbiz.de/10009304743
Cover Image
Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-293
Persistent link: https://www.econbiz.de/10009286304