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Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-292
Persistent link: https://www.econbiz.de/10009304743
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Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-293
Persistent link: https://www.econbiz.de/10009286304
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A new organisational memory for cross-cultural knowledge management
Sanchez Bengoa, Dolores; Kaufmann, Hans Rüdiger; … - In: Cross cultural management : an international journal 19 (2012) 3, pp. 336-351
Persistent link: https://www.econbiz.de/10009622282
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Business development across countries and cultures
Vrontis, Demetris (contributor) - 2012
Persistent link: https://www.econbiz.de/10009692902
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A new organisational memory for cross-cultural knowledge management
Bengoa, Dolores Sánchez; Kaufmann, Hans Ruediger; … - In: Cross cultural management : an international journal 19 (2012) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10010011444