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~isPartOf:"Cuadernos de economía y dirección de la empresa : CEDE"
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Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español : an analysis applied to UK and Spanish mar...
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
;
De …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10003798137
Saved in:
2
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10009880121
Saved in:
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