Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Belk, Russell W."
~person:"Esch, Franz-Rudolf"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Terlutter, Ralf"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Verbraucherforschung"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Verbraucherforschung
Werbewirkung
Consumer behaviour
3
Children
2
Kinder
2
Target group
2
Zielgruppe
2
Advertising planning
1
Alcohol consumption
1
Alkoholkonsum
1
Brand
1
Gesundheitsrisiko
1
Health risk
1
Jugendliche
1
Markenartikel
1
Personalisierung
1
Personalization
1
Product labelling
1
Warenkennzeichnung
1
Werbeplanung
1
Youth
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Konferenzbeitrag
Reprint
Sammlung
Textbook
Aufsatz im Buch
3
Language
All
English
3
Author
All
Belk, Russell W.
Esch, Franz-Rudolf
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Terlutter, Ralf
Dens, Nathalie
1
Diehl, Sandra
1
Krengel, Martin
1
Langner, Tobias
1
Mau, Gunnar
1
Mueller, Barbara
1
Okazaki, Shintaro
1
Pevny, Alexandra
1
Purnawirawan, Nathalia
1
Steffen, Celina
1
Steinmann, Sascha
1
Waiguny, Martin K. J.
1
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
International advertising and communication : current insights and empirical findings
4
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
4
Best practice der Markenführung
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
2
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
3
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
