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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Advertising planning
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Alcohol consumption
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Alkoholkonsum
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Consumer behaviour
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Walsh, Gianfranco
Dens, Nathalie
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Diehl, Sandra
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Krengel, Martin
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Langner, Tobias
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Mau, Gunnar
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Mueller, Barbara
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of business research : JBR
39
Journal of retailing and consumer services
12
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International marketing review
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of marketing communications
5
Psychology & marketing
5
European management journal
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The service industries journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Academy of Management journal : AMJ
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
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The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
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