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When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.; Pevny, Alexandra; Terlutter, Ralf - In: Current insights and future trends : [extended versions …, (pp. 303-319). 2012
Persistent link: https://www.econbiz.de/10009748090
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The potential danger of negative free publicity for the consumer-brand relationship
Tolboom, Maarten; Bronner, Fred; Smit, Edith - In: Current insights and future trends : [extended versions …, (pp. 391-402). 2012
Persistent link: https://www.econbiz.de/10009748082
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: Current insights and future trends : [extended versions …, (pp. 69-79). 2012
Persistent link: https://www.econbiz.de/10009748175
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia; Pelsmacker, Patrick de; Dens, … - In: Current insights and future trends : [extended versions …, (pp. 177-190). 2012
Persistent link: https://www.econbiz.de/10009748100
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The impact of health warnings on children's consumption decisions
Mau, Gunnar; Steffen, Celina; Schramm-Klein, Hanna; … - In: Current insights and future trends : [extended versions …, (pp. 93-103). 2012
Persistent link: https://www.econbiz.de/10009748171
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Reducing choice conflict for complex products through categorization
Langner, Tobias; Krengel, Martin - In: Current insights and future trends : [extended versions …, (pp. 43-54). 2012
Persistent link: https://www.econbiz.de/10009748178