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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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International journal of advertising : the review of marketing communications
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European Advertising Academy
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SpringerLink / Bücher
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Psychology & marketing
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Advances in advertising research
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BuR - Business Research
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Journal of international marketing
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Marketing letters : a journal of research in marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Business research
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of marketing
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
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BuR ; Volume 2, Issue 1, May 2009, 67-84
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
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Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
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