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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012
Persistent link: https://www.econbiz.de/10009748086
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Creative media choice as a marketing signal
Rosengren, Sara; Dahlén, Micael - In: Current insights and future trends : [extended versions …, (pp. 343-351). 2012
Persistent link: https://www.econbiz.de/10009748087
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Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy; Leischnig, Alexander; Enke, Margit - In: Current insights and future trends : [extended versions …, (pp. 261-272). 2012
Persistent link: https://www.econbiz.de/10009748094
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The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka; Cauberghe, Verolien; Thijs, Dieter - In: Current insights and future trends : [extended versions …, (pp. 249-259). 2012
Persistent link: https://www.econbiz.de/10009748095
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012
Persistent link: https://www.econbiz.de/10009748096