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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
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Branded Moments : vom zufälligen Kundenerlebnis zur aktiven Gestaltung von Wow-Momenten in der Kundeninteraktion bei Vodafone Deutschland
Nguyen, Pascal
;
Pupillo, Nadja
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 317-330)
.
2012
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