Branded Moments : vom zufälligen Kundenerlebnis zur aktiven Gestaltung von Wow-Momenten in der Kundeninteraktion bei Vodafone Deutschland
Year of publication: |
2012
|
---|---|
Authors: | Nguyen, Pascal ; Pupillo, Nadja |
Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 317-330
|
Subject: | Vodafone D2 GmbH | Event-Marketing | Event marketing | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
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