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Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana; Pantano, Eleonora - In: Customer-centric marketing strategies : tools for …, (pp. 297-314). 2013
Persistent link: https://www.econbiz.de/10009668196
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Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad - In: Customer-centric marketing strategies : tools for …, (pp. 245-263). 2013
Persistent link: https://www.econbiz.de/10009668199
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Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad - In: Customer-centric marketing strategies : tools for …, (pp. 214-244). 2013
Persistent link: https://www.econbiz.de/10009668200
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The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio - In: Customer-centric marketing strategies : tools for …, (pp. 126-148). 2013
Persistent link: https://www.econbiz.de/10009668204
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From mass distribution to customer-centric awareness tools : the evolution of the German meat market
Hallier, Bernd - In: Customer-centric marketing strategies : tools for …, (pp. 498-510). 2013
Persistent link: https://www.econbiz.de/10009669506
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Discretion and complexity in customer focused environments
Angelis, Jannis; Parry, Glenn; Macintyre, Mairi - In: European management journal 30 (2012) 5, pp. 466-472
Persistent link: https://www.econbiz.de/10009631121
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On modeling value constellations to understand complex service system interactions
Kieliszewski, Cheryl A.; Maglio, Paul P.; Cefkin, Melissa - In: European management journal 30 (2012) 5, pp. 438-450
Persistent link: https://www.econbiz.de/10009631124
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The enactment of socially embedded service systems : fear and resourcing in the London Borough of Sutton
Högström, Claes; Tronvoll, Bård - In: European management journal 30 (2012) 5, pp. 427-437
Persistent link: https://www.econbiz.de/10009631126
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Challenging the orthodoxy of value co-creation theory : a contingent view of co-production in design-intensive business services
Lehrer, Mark; Ordanini, Andrea; DeFillippi, Robert; … - In: European management journal 30 (2012) 6, pp. 499-509
Persistent link: https://www.econbiz.de/10009699372
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Erfolgreiche Markenpositionierung auf Basis eines echten USP
Högl, Siegfried; Hupp, Oliver - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 80-104). 2010
Persistent link: https://www.econbiz.de/10003924967