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~isPartOf:"Cutting edge international research"
~isPartOf:"Handbook of qualitative research methods in marketing"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Ger, Güliz"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Ger, Güliz
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Kates, Steven M.
2
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Cutting edge international research
Handbook of qualitative research methods in marketing
Consumer behavior analysis : (a) rational approach to consumer choice
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The Routledge companion to identity and consumption
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Country of origin effect : looking back and moving forward
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of developments in consumer behaviour
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the quarterly review of marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International advertising and communication : current insights and empirical findings
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing management : a cultural perspective
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Medien im Marketing : Optionen der Unternehmenskommunikation
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ECONIS (ZBW)
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Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
2
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
3
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
4
Doing research on sensitive topics: studying covered Turkish women
Ger, Güliz
;
Sandikci, Özlem
- In:
Handbook of qualitative research methods in marketing
,
(pp. 509-520)
.
2006
Persistent link: https://www.econbiz.de/10003446508
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